Data & Insight

Understanding the communities



Our Data & Insight page provides a range of information and useful links.


The resources available provide national and local data relating to sport, activity and the demographics of people we are working with to become more physically active.

Active Lives Interactive toolkit provides analysis tolls to enable you to look at data by demographic, geography and sport / activity etc.

Find out more about research takes place by reading

Sport England's research guide

More information about the methodology behind Sport England Active Lives Survey

Civil Society Strategy

This Strategy sets out how government will work with and support civil society in the years to come, so that together we can build a country that works for everyone.


Women & Girls - Empowering Girls & Young Women through sport for development (Executive Summary, Laureus)

The value of sport

This release presents the economic value of the UK’s Sport sector for 2012 to 2016. The Sports economy is presented in terms of gross value added (GVA) and employment. This enables stakeholders to value the economic contribution of the sport sector and to understand how current and future policy interventions can be most effective

Sport Satellite Account 2012 -2016

National Data

Who is physically active & who is inactive?

The Active Lives Survey replaced Active People in 2016. The first report of the surveys findings can be found at the link below.

Active Lives Survey report (October 2018)

Active Lives Survey data (November 2016-17)

Find out more about differences in life expectancy and healthy life expectancy between communities

Public Health Outcomes Framework

West Midlands Data

According to West Midlands on the Move appropriately 1/3 of adults in the West Midlands would be in the category of the 'highest levels of physical inactivity' in England (less than 30 minutes per week). This is estimated at approximately 90,000 people below the national average.

Coventry, Solihull & Warwickshire make up approximately 20% of the overall population in the West Midlands which suggests that there are up to 18,000 adults who are doing less than 30 minutes moderate physical activity per week. 

District Data

Local Insight and District Data is available by following the links below




Warwickshire (inc. Rugby, North Warwickshire, Nuneaton & Bedworth, Stratford on Avon, Warwick)

Local Insight - Active People Local 

Public Health England Local Authority Profiles


Warwickshire Observatory

Warwickshire, the people and the place

Mini Sport Profiles

North Warwickshire

Nuneaton & Bedworth





Solihull Observatory

Mini Sport Profiles



Healthier for Longer - Securing healthy futures for our communities

Director of Public Health Annual Report - October 2018

Shape up Coventry 

Mini Sport Profiles


Ward & Community Insight

Through the development of our 'Inspiring Active Communities ' strategy we have used data and insight to identify a number of places (communities) across Coventry, Solihull & Warwickshire that will be a strategic priority. 
By working with partner organisations and local people we will help develop and support effective systems and places and help build upon existing and create new assets that will develop capacity within communities.

Planning & Facilities

Active Places Power helps those involved in providing sport provision with a series of tools to guide investment decisions and develop sport provision strategies

Active Places Power

Applying Behavioural Insights to Health

Many of the most pressing public policy issues cannot be addressed without thinking about the behaviour of individuals.

to health using the MINDSPACE framework.

Applying Behavioural Insights to Health

Case studies

1. Smoking: .

2. Organ donation:

3. Teenage pregnancy

4. Alcohol: 

5. Diet and weight

6. Diabetes 

7. Food hygiene:

8. PHYSICAL ACTIVITY: numerous innovative schemes have been set up, including the ‘Step2Get’ initiative in London, which incentivises pupils to walk to school.

9. Social care: we have established a partnership to develop a reciprocal time credit scheme to help catalyse peer-to-peer provision of social care. Conclusion These approaches show the effect that behavioural insights can have upon citizens’ health and wellbeing. We must continue to grow and share our evidence base, evaluating new approaches as we go.